Are Facebook users sex-obsessed?
New data about Facebook shows that articles with sexual references in their titles are shared far more often than other news stories.
Social media researcher Dan Zarrella, the creator of TweetPsych (a web service that creates a psychological profile of users based on their Tweets), has applied his Twitter-profiling algorithms to Facebook in order to determine how Facebook users share links.
According to the Wall Street Journal, Zarrella analyzed some 12,000 posts collected from top tech-news sites and organized the articles by theme, based on the words in the headline.
His findings?
“Articles in my dataset that include sexual references in their titles, are shared on Facebook far more than the average story,” Zarrella writes on his blog in a post titled, “Data Shows: On Facebook, Sex Sells.”
Based on the image (below), which represents Zarrella’s data, articles that reference sex in their titles are almost 90% more likely to be shared on Facebook